The Gift of Lift broadens reach forming new partnerships

first_imgDonate a bra, change a life.The Gift of Lift premise is simple: Donate your new and gently used bras, and The Gift of Lift will get them into the hands of women who need them most. Some are shipped to nonprofit organizations across the United States. Others are taken on medical missions to foreign countries. And a portion of them are distributed locally, given to organizations and schools that serve women and girls who may not be able to afford brassieres.“Gift of Lift has made a lot of impact,” said Michelle Bart, president and co-founder of National Women’s Coalition Against Violence and Exploitation.Since its inception in late 2011, The Gift of Lift has collected about 15,000 bras, Bart said. In the two and a half years since her organization took over the program, more than 12,000 bras have been collected and distributed to women in need.“It’s a really positive experience,” said Robin Helm, Gift of Lift coordinator. “Bras are intimate. When you share an intimate garment with another woman, it brings your hearts closer.”Nonprofit groupThe Gift of Lift effort was launched by Dr. Allen Gabriel, a Vancouver plastic surgeon, who hoped to collect 500 bras to take with him on a trip to Haiti. The community responded in a big way, donating more than 2,000 bras in a few months.last_img read more